3 Rules for Making a Successful Corporate Media Campaign Using Twitter


            To be successful at a corporate social media campaign using Twitter they’re things that need to be accomplished. Twitter is an online network that brings a lot of people of many nationalities and different backgrounds together to discuss several topics.Twitter is a quick way to send messages as well as alerts, which ties into business and is a good way for businesses to get their products out there or for people to form campaigns for things that they want. In order for they’re to be a successful social media campaign, the campaign must be accurate, active, and cause an attraction to the public. Using these three ideas can really help push your campaign and make you popular with the public.

            Being accurate on Twitter as a business and pushing your social media campaign is essential just because when pushing a campaign the information must be accurate so it does not confuse your public. All the right information should be out so that when the message is being sent out to millions of people your not sending the wrong message. Along with accuracy comes persistence because depending on what you want your public to know or do they have to have all the information they need to understand the message. Therefore, persistence is needed so that the message can constantly be put out there so your public doesn’t forget about it.

            You must be active when trying to achieve a successful media campaign because being active, especially on Twitter shows that you’re committed to what your pushing out to the public and sends out constant messages. Twitter is a good way to show this activeness and view just how many people are responding to what you put out. If you’re not active on your Twitter site than that will be a good way for the public to forget about the message you are trying to get out. Attraction is important because making your campaign somewhat different will cause people to want to follow you or see what you are doing. So forming an attraction for your social media campaign can really help to gain attention for your message. The more you get it out there and noticed using Twitter to push the message and advertisements to allure publics the more publicity your social media campaign will get.

            If a corporate Twitter campaign goes wrong the steps to take would be an instant apology. That way you can show that what was done was not meant to do harm to anything that you were trying to accomplish. Figure out a way to regain the eyes of your public and think of an instant strategy that would overshadow the problems that your campaign is facing. You have to be careful using Twitter because it does have millions of people online at once and saying the wrong thing can instantly affect your campaign so you have to choose your words wisely and keep in mind of the message your trying to get across.


Source: (www.google.com) 



About janet

Well, this is for my PR class. :)
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